This morning on NYC’s Z100, Jennifer Lopez threw down her 2013 summer jam, a slammin’ pop-dance track that finds the Queen of Latin Pop reunited with her longtime pal, Pitbull. Produced by RedOne, “Live It Up” is a classic summer anthem, with a pounding beat that would work equally well on a beach as on a dance floor. The chorus, “Oooh… live it up. We can do anything we want…” is pure pop genius, and exactly the kind of carefree summertime vibe that audiences crave.
Personally, I could do without Pitbull, but there’s little doubt that this spicy combo will deliver chart success for J.Lo as she prepares to release her 10th studio album later this year. Remixes of all kinds are sure to follow, which I expect will emphasize the best parts of the song — JLo’s vocals, the “Oh oh” riff at the chorus, and the sweeping synths that signal that perfect summertime hands-in-the-air moment.
Summer 2013 — Live it up![youtube http://www.youtube.com/watch?v=JmAW1h7j9CM]